MRAA honored for membership campaign

The Marine Retailers Association of the Americas last week received the Midwest Society of Association Executives’ Award of Excellence for its "Shifting From What to Why” campaign.

Shortly after coming on board as MRAA president in 2011, Matt Gruhn embraced the mantra of Simon Sinek’s bestselling book "Start With Why.”

Rather than focusing on what the association needed to do to function and be productive for its members, Gruhn directed his attention toward why the association exists.

Since that time, the MRAA has developed a "why statement” and uses it for all association business.

Through its "Shifting From What to Why” campaign, MRAA set out to increase association membership, gain recognition as a go-to industry resource, improve and enhance the value it offers members, and create relationships among marine retailers and within the marine industry in general.

The MRAA experienced significant growth in its annual dealer educational event — the Marine Dealer Conference and Expo — and increased membership by 203 percent over the past two years.

"Other associations can learn from this shift,” one judge said in a statement. "It shows great initiative and a very positive growth program.”


Year-End Strategies to Rev Up Your Marketing Machine

Get in the marketing fast lane going into 2022.

A Cautious Outlook

Consumer confidence dipped as pandemic deaths rose.

The Dirty Dozen

Bill Yeargin names 12 mistakes that hold back leaders.

Where We’ve Been, Where We’re Headed

Recreational boating is winning, but we must work to ensure our continued success

Change or Die

Sustaining one’s place in the market is a tender trap.

Seeing the Light

Electronic distress signaling devices, an alternative to flares.

Going Electric

Yamaha’s Harmo e-propulsion debuts in the U.S.

Predicting the Unpredictable

How to prepare your dealership for whatever 2022 brings

Innovation's many guises

Marine-industry disrupters lead through innovation.