MRAA introduces dealership improvement guide

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The Marine Retailers Association of the Americas said it has introduced the first-of-its-kind Guide To Dealership Improvement.

The MRAA said the guide, which coincides with a presentation called “Instilling a Culture of Training” at the trade group’s annual meeting at the Marine Dealer Conference and Expo, was sponsored and made possible by Bill and Kristin Fenech of Barletta Boat Co. LLC.

The MRAA said the 19-page guide offers dealers the tools, strategies and resources necessary to create a culture of continuous improvement.

It takes the training and educational content platforms that the MRAA offers members and provides insight into how to make the ideas implementable.

“MRAA retail members are an incredibly diverse group with a wide range of sizes, business models and locations, but what they share in common is a desire to be the best,” Liz Walz, the trade group’s vice president and director of education, said in a statement. “This Guide to Dealership Improvement provides them with strategies for fulfilling that desire through training and education, answering questions about why, what, where and how they might improve.”

The guide will be available free to MRAA members; dealerships that join the group will receive immediate access to it.

To access the document, visit, enter your login information and navigate to the MRAA Rewards Resource Center under the membership tab. The document is in the MRAA Guides to Success section of the resource center.

“Most dealers don’t have a training or human resources department that can pick up where the trainers and educators leave off,” Walz said. “The wake-up call for us has been the realization that despite the best of intentions most training and education out there doesn’t go far enough to make a real difference for dealers and their employees. This Guide to Dealership Improvement is our first step in providing them with proven methods for ultimately overcoming our industry’s workforce challenges by being proactive and developing their teams.”


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