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MRAA Launches Certified Pre-Owned Boat Program

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The Marine Retailers Association of the Americas announced the launch a Certified Pre-Owned Boat Program in collaboration with Boat History Report and Titan Certified.

MRAA worked with industry dealers, manufacturers and suppliers in the United States and Canada to create the program, with the goal of helping dealers better capitalize on North America’s $10 billion preowned-boat market.

“The [program] helps dealerships strengthen a much-needed profit center in their business, establish superior levels of trust with new and existing customers, and enjoy peace of mind at each step along the way,” MRAA president Matt Gruhn said in a statement.

MRAA’S Jason Walz.

MRAA’S Jason Walz.

Participating dealers receive a five-part analysis for each preowned boat. The boat must be fewer than 10 years old and certified by the National Marine Manufacturers Association. MRAA will complete a 130-point inspection. If the boat passes those criteria, MRAA works with Boat History Report and Titan Certified to offer third-party validation of the quality and condition of the boat.

The boat’s history must show no negative incidences to qualify for MRAA Certified Pre-Owned Boat status.

“The MRAA Certified Pre-Owned Boat Program establishes industry benchmarks within the preowned boat market to help dealers differentiate their preowned inventory and give them the ability to capture more business,” said Jason Walz, MRAA director of programs.

The third-party verification and approval process provides dealers “with an optimal program to find greater confidence and profitability in their preowned business, while offering customers peace of mind in the buying process,” Walz added.

Initial enrollment is $215 and includes fluid testing materials and supplies. MRAA-certified dealers and members receive reduced rates for per-boat/engine testing costs. Non-members can participate for less than $300 per boat and one engine.

Attendees at MRAA’s Dealer Week, which runs from Dec. 6-9, in Austin, Texas, can visit the Certified Pre-Owned Pavilion at booth No. 3060.

Click here for more information, or contact Walz at jason@mraa.com.

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