The Marine Retailers Association of the Americas launched The Boat Biz, a podcast that provides insights and actionable items for dealerships and business owners.
The podcast invites guests from across the marine industry to give guidance on all aspects of selling and servicing boats.
“We realize that in order for our industry to be successful, we need to provide up-to-date insights both to our dealers and about our dealers to the industry,” Matt Gruhn, MRAA president and The Boat Biz host, said in a statement.
The inaugural episode featured MRAA education vice president Liz Walz, who broke down educational programs the association offers. Subsequent episodes featured Chaparral and Robalo executives Ann Baldree and Buck Pegg, and on-location coverage of the National Marine Lenders Association conference.
Future episodes will feature boat dealers highlighting how they’re finding success in today’s market and exploring how they’re planning for the year ahead, Gruhn said.
The idea for the podcast was hatched during MRAA strategic planning sessions, with direction from boatbuilders, supplier partners, MRAA board members, the MRAA Young Leaders Advisory Council, dealers and MRAA staff. The three-year plan prioritizes the sharing of insights from MRAA and the industry leaders with whom the association interfaces.
The Boat Biz is available on Spotify, Google Podcasts, Amazon, Audible and Anchor.fm.