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MRAA names new partner member


The Marine Retailers Association of the Americas has named Avala Marketing Group is its newest Partner member. Avala is a digital marketing agency that supports manufacturers selling “high consideration goods” through dealer channels.

“While historically, we here at Avala have focused on the manufacturer side of the marine industry, we recognize that all segments of the supply chain must work in unison to deliver the quality lifestyle that boating promises,” said Steve Pizzolato, Avala founder and CEO, in a statement. “We’ve partnered with MRAA to extend our knowledge, understanding and expertise of the keys to high levels of customer service to the dealer body.”

MRAA’s list of partners includes boat manufacturers, vendors and suppliers. 


Perfect Timing

With all the new boats sold recently, it’s inevitable that a good percentage will wind up on the used market. MRAA has launched a Certified Pre-Owned Boat Program to help dealers strengthen this profit center.

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Robert Healey Jr., of Viking Yacht Co., is running for a U.S. House of Representatives seat in New Jersey.

Monterey and Blackfin to Expand Operations

The company will add 50,000 square feet of manufacturing space to meet increased demand, creating 150 job opportunities.

Pettit Tuff Coat

NEW PRODUCT: Pettit Tuff Coat is a perfect solution for slippery surfaces on your boat or dock. Pettit Tuff Coat is a water-based, rubberized, non-skid coating that prevents slips and falls while looking great! Durable and resistant to chemicals and impact, Pettit Tuff Coat is long-lasting and gentle on bare feet and bikinis.

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Beware of navel-gazing and taking too much credit for our industry’s recent successes.

MRAA Launches Certified Pre-Owned Boat Program

Working with two industry certification partners, the association created a program to help dealers “find greater confidence and profitability in their preowned business.”