The Marine Retailers Association of the Americas has named Avala Marketing Group is its newest Partner member. Avala is a digital marketing agency that supports manufacturers selling “high consideration goods” through dealer channels.
“While historically, we here at Avala have focused on the manufacturer side of the marine industry, we recognize that all segments of the supply chain must work in unison to deliver the quality lifestyle that boating promises,” said Steve Pizzolato, Avala founder and CEO, in a statement. “We’ve partnered with MRAA to extend our knowledge, understanding and expertise of the keys to high levels of customer service to the dealer body.”
MRAA’s list of partners includes boat manufacturers, vendors and suppliers.