The Marine Retailers Association of the Americas said it hired Mickaela Giese as its new program marketing coordinator.
After graduating from South Dakota State University with a degree in consumer affairs, Giese accepted a position in the marketing department at Tige Boats.
The MRAA said that for the past year she has been immersed in the industry and witnessed firsthand the opportunities and challenges marine retailers face across the world.
“Mickaela’s past experience and knowledge of the marine industry will be a great asset to the MRAA,” MRAA president Matt Gruhn said in a statement.
“She not only has inside knowledge of the boating industry, but she has also already proven a knack for working with and supporting dealers on a daily basis. Her eye for details and fresh perspective will be a great benefit to the MRAA team.”