Skip to main content

MRAA names trust expert as keynote speaker

David Horsager

David Horsager

Author David Horsager has been named keynote speaker for the 2018 Marine Dealer Conference & Expo. Horsager’s presentation, titled “Build Trust or Die in the New Economy,” will open the conference on Monday, Dec. 10.

Horsager, founder and CEO of the Trust Edge Leadership Institute, will provide MDCE attendees with information on how to create an actionable framework for earning trust to grow their businesses.

“Grow Boating’s First-Time Boat Buyer research shows that first-time buyers often struggle to connect with dealership personnel and build trust in the purchasing process,” said Liz Walz, vice president and director of education at the Marine Retailers Association of the Americas, in a statement. “David will show dealers how to better communicate that trustworthiness so our customers know where to turn for help, advice and, of course, buying a boat.”

Walz said dealers who excel at earning trust have a huge advantage over competitors. Not only are they able to win and keep more business, she said, but data also suggest customers will pay more for products and services offered by businesses they trust, driving higher profitability.

The MDCE is jointly presented by the MRAA and Boating Industry magazine. It will be held Dec. 9-12 at the Orange County Convention Center in Orlando, Fla.



Marine Travelift Launches Co-op Program

The company received its first student, a University of Wisconsin engineering major, in the seven-month paid co-op.


Trade Only Today Returns Tuesday

The e-newsletter will not publish July 4 in observance of Independence Day. We wish everyone a safe holiday weekend.


ORR Announces Federally Funded Projects

The U.S. Economic Development Administration prioritized outdoor recreation for the first time


Ten Ways To Sell in a Tough Economy

These keys to successful selling can help you create customers who keep coming back, even when sales dip


ASA Names New Board Members

The American Sportfishing Association filled two at-large seats and two regional seats on its board of directors.


Dammrich, Hopkinson Partner With Marine Resources Recruitment

The industry veterans will help clients fill executive-suite, marine industry job openings around the world.


DEALERS: How Was Business in the First Half of 2022?

With the second quarter coming to a close, was there parity between the budget and financial performance in the first six months? Take the Pulse Report survey here.


Passagemaker Relaunches Podcast

Trawler Talk aims to connect with those who are interested in the cruising lifestyle, with episodes dropping every other week