Author David Horsager has been named keynote speaker for the 2018 Marine Dealer Conference & Expo. Horsager’s presentation, titled “Build Trust or Die in the New Economy,” will open the conference on Monday, Dec. 10.
Horsager, founder and CEO of the Trust Edge Leadership Institute, will provide MDCE attendees with information on how to create an actionable framework for earning trust to grow their businesses.
“Grow Boating’s First-Time Boat Buyer research shows that first-time buyers often struggle to connect with dealership personnel and build trust in the purchasing process,” said Liz Walz, vice president and director of education at the Marine Retailers Association of the Americas, in a statement. “David will show dealers how to better communicate that trustworthiness so our customers know where to turn for help, advice and, of course, buying a boat.”
Walz said dealers who excel at earning trust have a huge advantage over competitors. Not only are they able to win and keep more business, she said, but data also suggest customers will pay more for products and services offered by businesses they trust, driving higher profitability.
The MDCE is jointly presented by the MRAA and Boating Industry magazine. It will be held Dec. 9-12 at the Orange County Convention Center in Orlando, Fla.