MRAA offers ARI digital marketing webinars

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The Marine Retailers Association of the Americas is working with ARI Network Services to offer MRAA members eight webinars designed to help dealers maximize their return on investment in digital marketing and demystify today’s technological tools.

"Having the right technology tools in place is just part of the equation,” ARI director of client education Bob McCann said in a statement. "This series will give marine retailers the knowledge they need to get the most out of their technology and master digital marketing best practices.”

The first webinar in the series, "How to Increase Boat Show Sales,” is scheduled for Friday at 11:30 a.m. EST. The session will be archived for online playback after its live recording. Marine dealers who attend all eight sessions will earn an MRAA/ARI Marketing Masters Certificate.

"MRAA is committed to helping our members adapt to the changing marketplace,” MRAA education director Liz Walz said. "Digital marketing is one of the fastest-evolving areas of dealer operations and a critical ingredient in marine retail success. We’re thrilled to partner with ARI to provide MRAA members with expert insight into this key topic throughout 2014.”

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