Skip to main content

MRAA offers ARI digital marketing webinars

The Marine Retailers Association of the Americas is working with ARI Network Services to offer MRAA members eight webinars designed to help dealers maximize their return on investment in digital marketing and demystify today’s technological tools.

"Having the right technology tools in place is just part of the equation,” ARI director of client education Bob McCann said in a statement. "This series will give marine retailers the knowledge they need to get the most out of their technology and master digital marketing best practices.”

The first webinar in the series, "How to Increase Boat Show Sales,” is scheduled for Friday at 11:30 a.m. EST. The session will be archived for online playback after its live recording. Marine dealers who attend all eight sessions will earn an MRAA/ARI Marketing Masters Certificate.

"MRAA is committed to helping our members adapt to the changing marketplace,” MRAA education director Liz Walz said. "Digital marketing is one of the fastest-evolving areas of dealer operations and a critical ingredient in marine retail success. We’re thrilled to partner with ARI to provide MRAA members with expert insight into this key topic throughout 2014.”

Related

01_DROUGHT

Open for Business

Despite drought conditions in the western United States, boating remains popular on Lake Mead and elsewhere.

1_OIL.PRICE

Crude Weakens and Gas Prices Ease

West Texas Intermediate crude oil fell below $100 per barrel yesterday, while gasoline and diesel prices have slipped from their June highs.

1_RFA.NIXON

RFA Hires Executive Director

Robert Nixon brings fishing-policy expertise and lobbying experience to the group’s efforts to preserve anglers’ rights.

Teaser-Graphic-6-29-22_2

2022 Women in the Industry Summit, Leadership Panel, Awards Ceremony & Reception

MONDAY, SEPTEMBER 26, 2022, MARRIOTT TAMPA WATER STREET, TAMPA, FL

DealerOutlook

Seabins Coming to Lake Erie

The devices, deployed as part of a pilot program, skim and collect debris from the water, including microplastics. Meanwhile, MBIA announces scholarship funds.

1_BOATSETTER

Boatsetter Reports Uptick in Rentals

The on-water experience company has seen triple-digit growth in pontoon and party-boat rentals, as well as fishing and yacht charters.

1_SMARTGYRO

Smartgyro Signs Distributors, Hires Sales Manager

The company said the three U.S. distributors, working with Bob Walker, will help expand its dealer network and brand recognition.

1_YEARGIN

The Upside of a Downturn

Economic challenges should push you to develop a strategy that helps you weather the storm and come out stronger on the other side.