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MRAA offers CSI customer survey deal

The Marine Retailers Association of the Americas added a new member benefit program with longtime partner Customer Service Intelligence.

The benefit, offered as part of the MRAA’s Rewards Program and available only to association members, provides a package deal worth a 40 percent savings, or more than $700 off the regular annual price of CSI’s services.

The benefit provides dealers with 100 customer calls, a five-question survey of each of those customers, daily alerts and monthly reports on the results of those calls for service and sales customers.

The daily reports generated by CSI include customer report cards with comments, complaints and requests flagged. The monthly report provides insight into the success of the calls through a CSI rating profile, a summary of suggestions, an employee performance report and more.

“Part of our mission at the MRAA is to help our members run more professional businesses,” MRAA president Matt Gruhn said in a statement. “We truly believe that any effort toward that end should include a customer satisfaction measurement tool — a voice of the customer. We’re thrilled to reconstruct our offering through CSI Inc. and now offer our members an incredible savings on what we consider a recommended minimal investment in such a tool.”

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