MRAA offers member discounts on online dealer tool

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Marine Retailers Association of the Americas members are now entitled to discounts for Marine Dealer Technologies’ Digital Showroom Manager, an interactive, cloud-based management tool.

Dealerships can use the tool to configure custom retail quotes, control margins, complete sales and customer financing agreements and monitor inventory.

MRAA members are eligible to save $100 off the initial Digital Showroom Manager brand setup price of $599 a brand and another $100 off the $349-a-brand model year update fees.

Association members that sign up to use the service and carry more than one brand at their dealerships will receive a 10 percent discount on the monthly support fee of $79 a brand.

MDT’s Digital Showroom Manager software program can accommodate all boat brands, including loose outboards, PWCs and ATVs.

The Digital Showroom Manager discounts are exclusive to MRAA members through the MRAA Rewards Program, which includes more than 30 tangible benefits that members can take advantage of for their $300 annual investment in MRAA membership.

“One of our big goals at MRAA is to help our members increase professionalism and performance in the marketplace,” MRAA president Matt Gruhn said in a statement.

“Partnering with MDT to bring dealers significant savings on the Digital Showroom Manager was an ideal way to assist them with simplifying their margin control and inventory management processes, both of which increase profits and boost the dealership’s bottom line. This type of benefit is at the core of how MRAA seeks to help its members thrive and prosper in the industry.”


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