MRAA offers video-production package

Publish date:
Social count:

The Marine Retailers Association of the Americas and Lighthouse Media Solutions are partnering to design video production packages available exclusively to MRAA members.

"Video has become an essential piece of marine dealers’ marketing strategies,” MRAA president Matt Gruhn said in a statement. "The video production packages being offered by Lighthouse Media Solutions allow our members access to their remarkably skilled team of experts at an incredible value.”

Lighthouse Media Solutions is an MRAA Platinum Partner, the highest level of support for the association, and was named its preferred marketing agency.

"While just about any dealership employee can produce a video and post it on YouTube, the dealers generating real results through this medium understand the expertise required to create and deliver an effective message,” LMS marketing vice president Mike Alleva said.

Through this members-only offer, Lighthouse is offering two video production packages. With the basic package, dealers receive a three-minute high-definition video placed on their website, an email blast to their database to announce the video, and one featured boat video. A premium package includes the basic package plus four departmental videos, three customer testimonial videos and one featured boat video. Also included in the premier package is a training session for dealership staff members on how to shoot videos.

Click here for the full release.


Connecticut spring show adds charity benefit

The Connecticut Spring Boat Show will be held Friday May 4 through Sunday, May 6, at Brewer Essex Island Marina in Essex, Conn., and this year will be the first time that admission fees will benefit the charity SailsUP4Cancer

AIM announces new hires

Catapult Creative Labs, the internal marketing communications agency of Active Interest Media, has hired Andrea Kupfer as vice president, account executive and Christina Erb LoVullo as creative services director. Kupfer will lead Catapult’s long-term sales growth and profitability and Erb LoVullo will oversee marketing and creative services.