Skip to main content

MRAA offers video-production package

The Marine Retailers Association of the Americas and Lighthouse Media Solutions are partnering to design video production packages available exclusively to MRAA members.

"Video has become an essential piece of marine dealers’ marketing strategies,” MRAA president Matt Gruhn said in a statement. "The video production packages being offered by Lighthouse Media Solutions allow our members access to their remarkably skilled team of experts at an incredible value.”

Lighthouse Media Solutions is an MRAA Platinum Partner, the highest level of support for the association, and was named its preferred marketing agency.

"While just about any dealership employee can produce a video and post it on YouTube, the dealers generating real results through this medium understand the expertise required to create and deliver an effective message,” LMS marketing vice president Mike Alleva said.

Through this members-only offer, Lighthouse is offering two video production packages. With the basic package, dealers receive a three-minute high-definition video placed on their website, an email blast to their database to announce the video, and one featured boat video. A premium package includes the basic package plus four departmental videos, three customer testimonial videos and one featured boat video. Also included in the premier package is a training session for dealership staff members on how to shoot videos.

Click here for the full release.

Related

1_WHALESACTION

NMMA: Proposed Speed Rule an ‘Existential Threat’ to Industry

The association is calling on every marine brand, employee and boat owner to file public comment by Oct. 31 over a sweeping regulation to protect North Atlantic right whales.

1_AXOPAR

Axopar and Nimbus Renew Agreement

The boatbuilders have entered an agreement whereby Nimbus Group will retain exclusive rights to sell Axopar boats on the Swedish market.

1_IAN

Hurricane Ian Leaves Devastation in Florida

The storm left a wide swath of destruction, heavily impacting marine interests from Tampa Bay to Marco Island.

Norm

Email Is Your Ticket to Holiday Sales

Developing an effective email campaign can bolster sales and help fill winter coffers at your dealership.

1_NMRA

NMRA Presents Annual Awards

Edson CEO Will Keene and ComMar Sales president Tim Conroy were recognized for their contributions to the marine industry.

1_ PULSE.PING.2

DEALERS: Are Interest Rates Impacting Demand?

This month’s Pulse Report survey asks dealers whether interest rate increases are causing a downturn in boat sales. Take the survey here.

1_EPROPULSION

EPropulsion, Mack Boring Partner with Crest

Pontoon builder Crest will use an ePropulsion Navy 3.0 Evo electric outboard motor and an E175 battery for its 2023 Current model.

1_BENETEAU

Beneteau Reports Significant H122 Growth

The company reported that its revenue grew 8.6 percent and income increased by 30 percent during the first half of 2022.