MRAA plans monthly reports for marine retailers

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The Marine Retailers Association of the Americas is partnering with the research division of Robert W. Baird to take a regular pulse of the marine industry, launching a first-of-its-kind monthly Marine Retailer Pulse Report.

The report will give MRAA members an in-depth view of key indicators driving the marine industry. It also will help the MRAA and Baird establish the first Marine Retailer Sentiment Index, as Baird has done in the RV industry. The MRAA said the index will prove valuable over time as trends are established.

The MRAA said the monthly data, generated by boat and engine dealers from across North America, will provide a window into the health of marine retail by aggregating retail perspectives on recent industry trends.

“This is an incredible tool for our members to tap into as they look to gauge the trends across the industry,” MRAA president Matt Gruhn said in a statement. “These Pulse Reports will share very important data that will allow us to identify important trends and will allow us to assess the trends on the front lines of the marine industry.”

The Pulse Report will not only chart new-boat retail demand, inventory levels and access to credit on a monthly basis, but it also will dive into trending topics that are affecting retail and small business activity.

The first report, published for members in January, looks into the business impact of the Affordable Care Act. The full monthly Pulse Report will provide dealer commentary on the survey data, in addition to context from macroeconomic indicators.

It includes 28 pages of data and insight collected from the survey, as well as third-party aggregate data that provide a broader picture of the marine retail environment. Lastly, Baird provides an analyst’s report along with the survey data, adding further context, the MRAA said.

The next report will be released in early February.