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MRAA publishes guide to apprenticeships

The Marine Retailers Association of the Americas published “The Guide to Apprenticeship,” in conjunction with the Marine Industry Certified Dealership program, to addresses the industry’s shortage of qualified technicians.

The digital guide goes through the process of growing technicians and provides examples of apprenticeships that have led to employees who outperform their peers and deliver increased profitability, while increasing employee satisfaction and improving the customer experience.


“We were lucky to have a lot of great contributors to this publication, including a number of dealers who were willing to share both how they built their apprenticeship programs, as well as the results they’ve seen,” said MRAA education director Mike Davin in a statement. “We know that workforce issues remain a top concern for many industry dealers, so it’s encouraging to read about some success stories that have resulted from attracting and developing inexperienced workers into skilled technicians.”

MRAA members can access the guide here.

Non-members can download an excerpt here.

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