The Marine Retailers Association of the Americas was recently named the 2015 Association of the Year by the Midwest Society of Association Executives.
The award was presented during society’s annual leadership conference in St. Cloud, Minn.
“The Marine Retailers Association of the Americas is a vibrant association who exemplify what it means to lead, grow and make an impact on an industry,” one judge wrote on behalf of the MSAE.
“They have made huge leaps and bounds in recent years, using MSAE as one of their main educational outlets. MRAA is a great example of how to utilize MSAE for personal and professional growth and give back through leadership roles. They are paving the way and making a difference; we can all learn something from them. Way to go, MRAA!”
“Being recognized as the 2015 Association of the Year directly correlates with the hard work and long hours our staff logs throughout the year,” MRAA president Matt Gruhn said. “Our members recognize and appreciate the, at times, difficult tasks our team tackles — all in the interests of maximizing their commercial success.”
The leading edge of MRAA’s member benefit package centers on the Marine Industry Certified Dealership Program.
The certification program has been retooled and modernized under the direction of Sonja Moseley, and participation has grown by more than 50 percent during the past two years. It now includes online portals covering areas ranging from techniques to maximize sales and enhancing customer satisfaction to search engine optimization and digitizing inventory.
“Educating our members and keeping them informed on the latest industry trends represents one of our core missions, and being recognized as 2015 Association of the Year by MSAE validates the effectiveness our certification program,” Moseley said.