MRAA seeks promotional videos from dealers

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The Marine Retailers Association of the Americas is asking dealers to create a short video about the impact of MRAA membership on their businesses and post it on Facebook in a new social media contest.

The winner will receive two passes to the upcoming Marine Dealer Conference & Expo, which is slated for Nov. 16-19 in Orlando, Fla.

Members can post a 2-minute or shorter video on Facebook detailing what they see as their return on investment for membership and tag the MRAA. Each video entry should conclude with the tagline “I am [insert individual’s name and dealership name] and I am MRAA.”

“The grand idea behind this endeavor is to raise awareness of the results MRAA is helping its 1,100 dealer members achieve in hopes that this will allow us to serve even more marine businesses,” MRAA marketing coordinator Michael Geatz said in a statement. “As an added bonus, the contest will generate engaging, interactive content on dealerships’ social media pages. Not only is this an opportunity for dealers to tell their peers why MRAA membership matters, but it’s also a way to share with their customers what sets them apart from the competition.”

The deadline for submission is April 30 and the winning entry will be announced May 2.

Along with the winning submission, additional contest entries can be used by the MRAA to support future marketing and membership recruitment efforts.

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