MRAA seeks reinvention on 40th anniversary

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The Marine Retailers Association of the Americas celebrates its 40th anniversary in 2012.

“The foundation of the MRAA has always been to represent a united voice of the industry’s retailers, as well as to make their roles as retailers as efficient and cost-effective as possible,” MRAA president Matt Gruhn said in a statement. “Together with our board we are seeking to strengthen that 40-year foundation though the implementation of a new strategic plan, a new membership structure and benefits program and the creation of several new and valuable member benefits.”

MRAA rolled out a series of new benefits late last year, including a new marketing solutions provider, two new financial planning programs and a partnership with Dominion Marine Media to produce a series of dealer education events around the country.

“Rather than focusing on the hoopla that often surrounds such a milestone anniversary, we’re focused on reinventing who we are and what we deliver our members,” Gruhn added. “We believe that it’s crucial that we continue to focus our efforts in that direction, and we’re thrilled that our 40th anniversary year is shaping up to be one of our best years yet.”