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MRAA signs deal with CDK Lightspeed

CDK Recreation uses data from Lightspeed to supply the MRAA with monthly reports.

The Marine Retailers Association of the Americas, in collaboration with CDK Global Recreation, is making key retail sales data available to dealers through CDK’s Lightspeed dealer management software.

CDK Recreation uses data from Lightspeed to supply the MRAA with monthly reports that contain year-over-year data indicative of industry performance on a monthly basis.

The Lightspeed dealer reports are available for free download by MRAA members and are accessible at all times in the MRAA Resource Center through MRAA.com/CDKReports.

“The real-world data contained in the Lightspeed dealer profitability reports serves to help MRAA member dealers gain insight into the latest industry sales trends,” MRAA director of benefits Sonja Moseley said in a statement.

“The Lightspeed reports provide dealers with real-world data sets — down to the dollar, pulled right out of the Lightspeed DMS. This data cannot be obtained anywhere else; it’s a unique benefit of MRAA membership that allows dealers a sneak peek into what’s happening with their competitors, providing them with key data by which they can set goals and benchmark themselves against the remainder of the industry.”

CDK, based in Salt Lake City, specializes in dealer management solutions for the powersports, marine and RV industries in the United States and Canada.

To learn more about MRAA member benefits or to join, contact MRAA membership coordinator Hannah Muerhoff at (763) 333-2420 or hannah@mraa.com.

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