Skip to main content

MRAA signs deal for online education training

The Marine Retailers Association of the Americas and Spader Business Management formed an online education partnership.

The Marine Retailers Association of the Americas and Spader Business Management formed an online education partnership, resulting in the launch of three new courses within the MRAA Interactive Virtual Training System.

“The longstanding relationship between Spader and the MRAA is based on a shared mission to support the professional development of marine dealers and their employees,” MRAA vice president Liz Walz said in a statement.

“By extending our partnership to include virtual training, we can not only offer Spader’s first-class educational programming to a whole new audience, but we can also serve the dealers our organizations currently reach in a deeper way, bringing this highly impactful training to their entire teams.”

Led by Spader Business Management President John Spader and divided into eight chapters, “One Dollar Empowerment” headlines the group of new offerings.

The course seeks to help dealers understand financial metrics and initiate financial conversations with their teams regarding topics that include key expense ratios to monitor, how to calculate those ratios and tactics to improve net profit.

The pair of other new courses, “Adaptability: The Single Best Predictor of Success” and “Effective Leaders and Managers” by Michael O’Connor, are also now available for purchase.

“We’ve been researching the opportunity to serve the dealer community through online education for years,” Spader said. “MRAA’s virtual training platform came along at the right time, allowing us to expand our service to the boating industry alongside a trusted partner.”

Related

TPG Adds to Marine Portfolio

The hospitality and marina management firm acquired Conanicut Marina and Taylor Point Boat Yard in Jamestown, R.I.

Trade Only Today Returns Jan. 18

The daily e-newsletter will not publish Monday, Jan. 17, in observation of Martin Luther King Jr. Day. We wish everyone a happy and safe holiday weekend.

ECONOMY REPORT: Omnipresent Omicron

The year closed with an uptick in consumer confidence, but the latest coronavirus variant threatens to derail progress

Mixed Reactions

Though generally positive about market conditions, many dealers report they won’t be attending boat shows.

Sportsman Boats Hires CFO

Greg House was previously chief financial officer with Sea Star Solutions and Dometic.

NMMA Reports Strong Boat Sales in 2021

Annual new powerboat sales are expected to exceed 300,000 units for the second consecutive year.

Lowrance Releases Software Update

The software release enables a new sonar feature and autopilot compatibility for Ghost trolling motors and Ghost-compatible MFDs.

Keeping the Sales Team Motivated and Sharp

Here are some strategies from the “Undisputed King of Motivation,” Zig Ziglar, for sales success before, during and after the transaction.