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MRAA takes over dealer certification program

The Marine Retailers Association of the Americas announced today that it will assume the management, administration and promotional responsibilities for Grow Boating’s Marine Five Star Dealership Certification Program, effective immediately.

“Our mission here at MRAA is to create stronger, healthier dealers and by bringing certification in-house we now have a very direct opportunity to make that happen,” MRAA president Matt Gruhn told Trade Only Today.

The MRAA will manage, administer and promote the Dealership Certification program, working closely with Five Star Solutions, the third-party group that helped to create and implements the program.

“This focus on quality and continuous improvement provides certified dealerships the tools to identify their shortcomings and to fix them by implementing processes and effectively working with their employees to prevent the issues from reoccuring,” Five Stars Solutions president and CEO Bob Williams said in a statement. “The investment these dealerships make in their businesses strengthens their stature in their markets and provides tools to better service their customers.”

As the group that represents marine dealers, the MRAA’s assumption of the program was a logical progression, Gruhn said.

Launched in 2005, the dealer certification program has served as one of several pillars of the boating industry’s Grow Boating effort. The program is designed to offer dealerships methods for continuous improvement through the adoption of processes and systems that make the dealership and its employees more efficient, more professional and more profitable.

“We find the Consumer Satisfaction Index scores of certified dealers are much higher than non-certified dealers,” Gruhn told Trade Only.

The MRAA recently hosted a meeting of certified dealers, dealers who are not certified and manufacturers to discuss how the program could better serve today’s dealers.

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— Reagan Haynes

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