The Marine Retailers Association of the Americas yesterday announced that it has opened registration for Dealer Week. The theme of this year’s conference is “Discipline Amidst Disruption,” and the aim is to arm dealers with the tools to lead and manage during economic turmoil and uncertainty.
The conference runs Dec. 5-8 in Austin, Texas.
“There’s no doubt that the economy is shifting back to put the power in the hands of today’s consumers. With more objections and obstacles to overcome, closing business and generating profits is becoming more challenging in almost every department of the dealership,” MRAA vice president of education Liz Walz said in a statement.
“With that in mind, it’s critically important that dealership leaders get ahead of the curve and evolve the operations of their businesses for a changing marketplace. Dealer Week 2022 and its educational programs have been designed to help them do just that,” she added.
Dealer Week includes more than 20 educational sessions covering the latest trends, strategies and best practices that dealerships can use to prepare for 2023. The sessions are organized into three pathways: Leadership, Sales and Marketing, and Service and Parts.
The conference will include more than 100 exhibitors displaying boats, engines, software solutions, financing and insurance options, and more. Networking events include cocktail receptions, luncheons and the MRAA 50th Anniversary Industry Celebration.
Pricing and registration information can be found here.