Mud Hole Custom Tackle acquires New York distributor


Mud Hole Custom Tackle, a rod-building e-retailer and mail order catalog company, acquired Catskills-based Merrick Tackle Center of Shandaken, N.Y., a 54-year-old global tackle distributor and fishing components supplier.

“The acquisition expands Mud Hole’s offerings for customers and complements its global presence in the rod-building, fly-tying and tackle-crafting industries,” Mud Hole president Thomas McNamara said in a statement. “It also reinforces Mud Hole’s focus on growing its wholesale distribution channels and educational how-to classes across North America.”

Florida-based Mud Hole offers a comprehensive selection of private-label and popular brands of rod-building, fly-tying and lure-crafting products. It’s also a component provider to custom rod builders.


“I have the utmost respect and admiration for Merrick Tackle president Scott Greenberg, his mother, Joyce, and father, Roy,” McNamara said.

He said Merrick Tackle Center was one of Mud Hole’s main suppliers when he bought the business in 1998.

“Now, 16 years later, with the completion of this acquisition, Mud Hole stands alone in the distribution and wholesale side of the tackle-crafting industry,” he added.

Named for the Long Island south shore town where it was founded, Merrick Tackle began as a retail store, growing a strong customer base with a mail order catalog. Greenberg took the business wholesale and moved it to the Catskills when his father retired in the early 1990s.

“Merrick Tackle has been a family business for more than 50 years, and I’ve been associated with the company for 43 of those years,” Greenberg wrote in a letter to customers. “You can imagine my mixed emotions in making the decision to sell the business assets to Mud Hole Custom Tackle Inc., which will be serving you and fulfilling your needs from now on. It is time for me to take a sabbatical from the daily challenges of running a small business, renew my spirit and explore new options.”

Terms of the sale weren’t disclosed.

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