Mustang launches new product lineup


Mustang Survival unveiled its "Go Pro, Go Mustang" campaign today with a lineup of new products, new pricing and new service targets.

The campaign, in response to shifting market conditions and competitive assessments, marks a shift in Mustang's operations to better serve the professional market.

The first two products being added to the offering are an inflatable work vest — the first of its kind in the industry, according to Mustang — and a neoprene cold-water immersion suit.

Also new to the product line are a series of water rescue kits enabling quick action to save lives while protecting the rescuer's life in the process.

"There is an energy surrounding this campaign I've never seen at Mustang before," CEO Bob Askew said in a statement.

"Everyone is working together to produce industry leading products and improve customer satisfaction," he added. "As an example, we recently completed an overhaul of our entire manufacturing and supply process that will lead to improved on-time order delivery metrics. It's all really exciting; we're turning a corner here."


NMMA Confirms Industry Growth

NMMA president Frank Hugelmeyer said the boating business grew 12 percent last year during yesterday’s virtual State of the Boating Industry address.

Newport Show Dates Announced

Organizers are planning for an in-person Golden Anniversary edition of the show Sept. 16-19.

Quick Hits: March 5, 2021

The National Association of Manufacturers names Brunswick Corp. CFO Ryan Gwillim to its Board of Directors.

Caught Red-Handed

Two commercial fishermen were jailed for possessing an illegal haul that included 100 undersized lobster tails, which is a felony. Also, fisheries management gets new funding.

Bennington Expands Operations

The pontoon builder plans to add jobs at its new facility in Elkhart County, Ind., and increase manufacturing output.

KVH Industries Names CFO

Longtime telecom financial executive Roger A. Kuebel assumes the position that COO Brent Bruun had held in an interim capacity.