Mustang Survival unveiled its "Go Pro, Go Mustang" campaign today with a lineup of new products, new pricing and new service targets.
The campaign, in response to shifting market conditions and competitive assessments, marks a shift in Mustang's operations to better serve the professional market.
The first two products being added to the offering are an inflatable work vest — the first of its kind in the industry, according to Mustang — and a neoprene cold-water immersion suit.
Also new to the product line are a series of water rescue kits enabling quick action to save lives while protecting the rescuer's life in the process.
"There is an energy surrounding this campaign I've never seen at Mustang before," CEO Bob Askew said in a statement.
"Everyone is working together to produce industry leading products and improve customer satisfaction," he added. "As an example, we recently completed an overhaul of our entire manufacturing and supply process that will lead to improved on-time order delivery metrics. It's all really exciting; we're turning a corner here."