Updated:
Original:

Mustang Survival Acquires Ocean Rodeo

Author:
1_Mustang

British Columbia, Canada-based Mustang Survival has acquired Ocean Rodeo, a manufacturer of dry wear for water-sports enthusiasts, professional athletes and commercial maritime use.

Founded in 2001 by former professional windsurfer Richard Myerscough, Ocean Rodeo gives Mustang a segment leader in recreational watersports, bolstering an existing lineup of its well-known and trusted dry wear assortments.

“At the core, Mustang Survival and Ocean Rodeo have a deep shared commitment to technology and innovation,” said Mustang president Jason Leggatt in a statement. “This acquisition will be a catalyst that drives us forward to achieving our vision of being a worldwide watersports brand in active dry wear.”

The Wing Group — which Mustang Survival became a part of in 2019 — said the acquisition will allow the company to build on its burgeoning recreational portfolio.

“Ocean Rodeo represented an incredible opportunity to become more relevant in the active watersports market. Combining the Mustang Survival Brand, DNA and product together with Ocean Rodeo technology we can now offer a full assortment of dry wear solutions to increase the commercial appeal to a broader selection of customers,” said Wing Group president and CEO Andrew Branagh. 

Related

Just Put Me in a Reef Ball

Eternal Reefs puts a new twist on burial at sea while creating habitat for marine life that will appeal to anglers and divers.

Ways of Engagement

DEALERS: How will you maintain customer interest during the off-season? Take this month’s Pulse Report survey here.

Soundings Trade Only Names Most Innovative Marine Companies

Brunswick Corp. and Mercury Marine share top honors in our annual awards program.

IBEX Opens Tomorrow

The three-day trade show celebrates its 30th anniversary and return to the Tampa Convention Center in Florida after last year’s virtual event.

Ritchie Navigation Sees Year of Record Growth

The 161-year-old Pembroke, Mass.-based compass manufacturer added a sixth workday to keep up with demand.

‘A Phenomenal Success’

The Southampton International Boat Show had more than 88,000 visitors during its 10-day run, after last year’s cancellation.

TopSide Marinas Makes First Two Acquisitions

Founded in January 2020, the firm has thus far acquired Beavers Bend Marina in Oklahoma and Galveston Yacht Basin in Texas.

Two Boosts for Boating and Fishing

MBIA’s Metro Boat show show draws a crowd, and the U.S. Fish and Wildlife Service expands boating and fishing opportunities.