British Columbia, Canada-based Mustang Survival has acquired Ocean Rodeo, a manufacturer of dry wear for water-sports enthusiasts, professional athletes and commercial maritime use.
Founded in 2001 by former professional windsurfer Richard Myerscough, Ocean Rodeo gives Mustang a segment leader in recreational watersports, bolstering an existing lineup of its well-known and trusted dry wear assortments.
“At the core, Mustang Survival and Ocean Rodeo have a deep shared commitment to technology and innovation,” said Mustang president Jason Leggatt in a statement. “This acquisition will be a catalyst that drives us forward to achieving our vision of being a worldwide watersports brand in active dry wear.”
The Wing Group — which Mustang Survival became a part of in 2019 — said the acquisition will allow the company to build on its burgeoning recreational portfolio.
“Ocean Rodeo represented an incredible opportunity to become more relevant in the active watersports market. Combining the Mustang Survival Brand, DNA and product together with Ocean Rodeo technology we can now offer a full assortment of dry wear solutions to increase the commercial appeal to a broader selection of customers,” said Wing Group president and CEO Andrew Branagh.