Mustang Survival Hires PR Partner

Publish date:

Mustang Survival named Formidable Media, a Boulder, Colo.-based public relations firm, its agency of record.

Based in Burnaby, British Columbia, Mustang manufactures apparel and safety gear for paddle sports, sailing, fishing and boating, as well as serving the commercial sector.

Earlier this month, the company announced it had acquired Ocean Rodeo, a manufacturer of dry wear for water-sports enthusiasts, professional athletes and commercial maritime use.

“As Mustang Survival continues to grow, we’re excited to work with Formidable’s experienced team to extend our reach in the outdoor recreation and marine markets,” senior marketing manager Anja Mueller said in a statement. “With both parties being innovators in their respective fields, it’s a natural match.”

Outdoor industry veteran Scott Kaier, who has led PR efforts at Kelty, Sierra Designs and Ultimate Direction, will head the Mustang account.


A Record Q2 for Brunswick

With strong global demand in all its business segments, Brunswick Corp. reported another stellar quarter, posting a 57 percent jump in net sales.

OneWater Adds PartsVu

The online marketplace for marine parts, accessories and electronics posted $25 million in sales over the last year.

Groupe Beneteau Updates Revenue Forecasts, More

The builder saw gains in its boat and luxury-home sectors and made several acquisitions, including a majority stake in Dream Yacht Group.

Golden Manufacturing Expands

The fabricator of aluminum boat lifts and aluminum and concrete floating docks adds 18,000 square feet to its Fort Myers, Fla., headquarters.

GetMyBoat Takes You to the Movies

The boat rental marketplace site teams with Disney’s Jungle Cruise for a contest to win a boat trip or movie tickets.

ConMar Adds to Sales Team

The manufacturers’ representatives add industry vet Brain Steele.

Will Canada Reopen to Boaters?

Set to open its borders to fully vaccinated U.S. residents next month, our neighbor to the north could be facing a strike by Canadian border guards and customs officials. Plus, the Great Lakes welcomes a newly designated marine sanctuary.