Mustang Survival named Formidable Media, a Boulder, Colo.-based public relations firm, its agency of record.
Based in Burnaby, British Columbia, Mustang manufactures apparel and safety gear for paddle sports, sailing, fishing and boating, as well as serving the commercial sector.
Earlier this month, the company announced it had acquired Ocean Rodeo, a manufacturer of dry wear for water-sports enthusiasts, professional athletes and commercial maritime use.
“As Mustang Survival continues to grow, we’re excited to work with Formidable’s experienced team to extend our reach in the outdoor recreation and marine markets,” senior marketing manager Anja Mueller said in a statement. “With both parties being innovators in their respective fields, it’s a natural match.”
Outdoor industry veteran Scott Kaier, who has led PR efforts at Kelty, Sierra Designs and Ultimate Direction, will head the Mustang account.