MWS offers new tool for dealers

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Marine Web Services has partnered with Boattest.com to allow MWS dealers to display video reviews of their new showroom inventory directly on their Web sites.

Marine Web Services provides dealer Web site solutions and services designed to increase a dealership's visibility and profitability. Boattest.com is a leading producer of third-party tests and reviews of new boats and engines.

"Marine Web Services is excited to offer its dealers yet another tool to drive sales," said Peg Kiedinger, general manager for Marine Web Services, in a statement. "The Boattest.com videos are professional and insightful and provide consumers a quick and easy way to get the details needed to make informed buying decisions."

Initially, Boattest.com will make available to MWS about 1,000 boat reviews from its video library. The videos are designed to provide the user with more information about the boat from a third-party point of view, including video footage of the boat's interior and action shots, all while listening to a professional marine expert explain the boat's features.

"Partnering with Marine Web Services to support the dealer base was a natural evolution for us," said Chris Hughes, chief operating officer at Boattest.com, in a statement. "Dealers tell us that our 'content is the best sales tool they have,' and to partner with MWS to provide a more complete Web site package helps everyone."

Marine Web Services and Soundings Trade Only are both divisions of Dominion Enterprises.

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