Myco Trailers names PR firm

Publish date:
Social count:

Myco Trailers is teaming up with PR Power for a communications program aimed at telling the custom boat trailer company's story.

The public relations campaign will broaden Myco Trailers’ reach in powerboat and fishing-boat trailers, as well as in the government, municipality and commercial boating trailer market segments.

“Though we built our reputation in the performance boating market, we certainly didn't stop there,” Myco partner Bill Tweedie said in a statement. “The truth is our market share in military and fishing-boat trailers has grown considerably and we need to reach out to these and other markets to communicate the overall value of Myco trailers — no matter what type of boat needs to be towed. PR Power shares the same reputation in the industry for quality, dependability and success, so it was a natural pairing for Myco to choose PR Power.”

PR Power, a full-service public relations agency based in Fort Lauderdale, is headed by Marilyn DeMartini.


Workers Wanted

Like most people born in 1990, Justin Bennett was on a four-year college track. He and his parents took it for granted that he would attend college before moving on to a steady desk job — until a stint at sailing camp, and later as a counselor, helped Bennett discover his passion for boats.

Momentum from Boat Shows Expected to Continue

Seventy percent of boat dealers who responded to a monthly survey said they had at least “somewhat positive” momentum emerging from winter boat shows, with 38 percent saying momentum was “very strong” or “strong.”