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Myco Trailers names PR firm

Myco Trailers is teaming up with PR Power for a communications program aimed at telling the custom boat trailer company's story.

The public relations campaign will broaden Myco Trailers’ reach in powerboat and fishing-boat trailers, as well as in the government, municipality and commercial boating trailer market segments.

“Though we built our reputation in the performance boating market, we certainly didn't stop there,” Myco partner Bill Tweedie said in a statement. “The truth is our market share in military and fishing-boat trailers has grown considerably and we need to reach out to these and other markets to communicate the overall value of Myco trailers — no matter what type of boat needs to be towed. PR Power shares the same reputation in the industry for quality, dependability and success, so it was a natural pairing for Myco to choose PR Power.”

PR Power, a full-service public relations agency based in Fort Lauderdale, is headed by Marilyn DeMartini.

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