Myco Trailers names PR firm - Trade Only Today

Myco Trailers names PR firm

Author:
Publish date:

Myco Trailers is teaming up with PR Power for a communications program aimed at telling the custom boat trailer company's story.

The public relations campaign will broaden Myco Trailers’ reach in powerboat and fishing-boat trailers, as well as in the government, municipality and commercial boating trailer market segments.

“Though we built our reputation in the performance boating market, we certainly didn't stop there,” Myco partner Bill Tweedie said in a statement. “The truth is our market share in military and fishing-boat trailers has grown considerably and we need to reach out to these and other markets to communicate the overall value of Myco trailers — no matter what type of boat needs to be towed. PR Power shares the same reputation in the industry for quality, dependability and success, so it was a natural pairing for Myco to choose PR Power.”

PR Power, a full-service public relations agency based in Fort Lauderdale, is headed by Marilyn DeMartini.

Related

E-nnovation Lab to expand at 2018 Metstrade show

The growing demand for hybrid and electric engines is becoming more apparent within the leisure marine market, prompting Metstrade to introduce the E-nnovation Lab platform for electric propulsion technology.

Aluminum, tow boats lead moderate growth in May

Boat registrations were up 2.1 percent in May in the main powerboat categories, and rose 3.2 percent in all categories, according to preliminary data from Statistical Surveys Inc., a Michigan company that tracks new boat registrations.

Retaliatory tariffs on boats to EU start today

The 25 percent tariff the EU announced Wednesday on U.S.-built boats kicks in today, and a 10 percent tariff on boats sold to Canada will start July 1, prompting boatbuilders to worry they will lose sales to those countries.