NADA Guides reports increase in boat section - Trade Only Today

NADA Guides reports increase in boat section

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NADA Guides, a comprehensive automotive, classic car, motorcycle, boat and recreational vehicle pricing and information resource online, reported an increase in traffic growth across all vehicle types.

The boat section saw 2 percent growth in unique visitors between 2009 and 2010, as well as 2 percent growth in boat price report requests. Although new boat sales have been dropping since 2006, this industry has seen recent growth, according to NADA Guides analysts.

"The website continued its typical year-over-year growth in 2010, but heightened growth was experienced and can be quantitatively attributed to new and enhanced vehicle buying and shopping tools, as well as a focus on site content," Troy Snyder, director of product development at NADA Guides, said in a statement.

"Revived consumer market activity and interest also fueled site growth as each of our vehicle segments began to see life return to new model announcements, supply chains and marketplaces," he added.

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