NADA Guides said its second-quarter traffic trends report shows growth in consumer shopping activity and site traffic across new and used cars, classic cars, motorcycles, boats and RVs.
Consumer interest in boats and personal watercraft surged in the second quarter, increasing 54 percent from the first quarter.
“Analysts attribute the majority of this growth to an increase in consumer demand for used boats, compared to the same time last year — the month of June 2011 alone showed a 14 percent increase in unique visitors, as compared to June 2010,” the report said.
“Boat dealers are finding it difficult to keep used-boat inventory on their lots,” according to the report. “Boat and personal watercraft shoppers, in an effort to keep purchase costs down and still pursue their boating interests in tough economic times, are seeking out late-model used boats and personal watercraft, and the traffic within the boat section of NADA Guides is reflecting this same trend.”