Navico giving cash rebate on nav systems

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Beginning Jan. 1, and running through the end of March, Navico will offer a sales promotion on the popular Simrad NX40/NX45 Series multi-function navigation systems.

The promotion is designed to incentivize consumer purchases and reward dealers for installing these systems on power- and sailboats.

This promotion will provide a $250 cash rebate direct to the consumer for the purchase of either the 8.4-inch NX40 or the 12.1-inch NX45. This complements reduced 2009 retail pricing for these navigation systems at $2,141 and $2,753, respectively.

”When you consider this substantial cash rebate on top of even more competitive pricing, we’ve made a strong case for boaters to purchase these systems before the 2009 boating season,” said Louis Chemi, Navico executive vice president of sales and marketing for the Americas, in a statement. ”With boating budgets shrinking as they are now, it takes solid product and an exceptional offer to get consumers to purchase.”

Navico will support this consumer promotion with a co-op advertising program and special advertising materials available to authorized dealers for use in their regional markets.

In addition to cash rebates for consumers, Navico will also provide authorized dealers with a $200 installation credit for each NX40 or NX45 unit installed.

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