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New England Boating and New England Fishing brands acquired

ExploreNewEngland

The assets of New England Boating and New England Fishing have been acquired by Explore New England Media LLC from former owner Lighthouse Media Solutions. Terms were not disclosed.

According to a statement, New England Boating (NEB) launched in 2013 along with a website, print magazine, and television show, which aired for 5 seasons on the New England Sports Network (NESN). New England Fishing (NEF) launched in 2016 with a website, an annual print magazine, and its own TV show, which aired for 2 seasons on NESN.

Explore New England (ENE) was founded in 2018 by Steve Wyman and Tom Richardson, both instrumental in the creation of the New England Boating and New England Fishing brands. ENE is a multi-media company specializing in outdoors activities, destinations, and travel in New England.

“We’re obviously thrilled with the purchase,” said ENE Creative Director Tom Richardson in the statement. “Since Steve and I were involved with the day-to-day operation of NEB and NEF from their inception, we know the brands, as well as their attendant industries, intimately. They fit perfectly under the ENE umbrella and give us immediate recognition and reach in the outdoors marketplace.”

ENE specializes in outdoors-related activities and travel in New England, with an emphasis on producing long- and short-form films, video, and TV. In February 2019, Wyman and Richardson partnered with Jonathan Lhowe, the CEO of VisitNewEngland.com, the dominant travel-planning directory website in New England, with annual traffic of around 4.5 million visitors. The partnership will allow ENE and its various brands to reach an unprecedented audience of outdoor enthusiasts in New England and beyond.

“This dynamic presentation of New England destinations featuring outdoor adventure, boating, fishing and golf will benefit travel planners and the businesses that service them with high-quality video and websites,” said Lhowe in the statement

ENE will restart operation of the New England Boating, New England Fishing, and Golf & Leisure websites and social media, as well as the New England Fishing TV show in late spring of 2019. There are no immediate plans for print magazines.

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