Iconic Marine Group said it has been hiring design and production engineers, managers and sales staff as part of the rebuilding plan for the Baja, Donzi Classic and Fountain boat brands.
The company said new owners are injecting the necessary resources and capital to bring the brands into the marketplace with fresh designs, aggressive dealer programs and marketing and after-sales support.
“We have spent the last several months refining our key business objectives and identifying the resource needs to achieve our goals moving forward,” chief operating officer Joe Curran said in a statement.
“We’ve added expert design and production engineers, along with a new manufacturing/operations manager — all key players in helping us streamline our operations and deliver the top-quality products our customers are used to receiving.”
The company said it also has built a robust sales administration team to increase the level of support to its growing network of dealers across all three brands.
Wholesale financial resources are in place for new and existing dealers with Northpoint Commercial Finance and Bank of the West.
“Our owners are quite pleased with our progress so far,” Curran said. “We still have work to do, but are poised to maintain our forward progress, starting with a nice representation of Baja, Donzi Classic and Fountain products at the upcoming Miami International Boat Show,” which opens Thursday.