New marketing group focusing on builder/dealer relationship


Two industry veterans have teamed up to form the Mid Atlantic Marine Marketing Group.

Ron Purser and Terry Chones, formerly of American Suzuki Motor Corporation's Marine Division, announced the formation of the new firm. Their goal is to provide representation to boatbuilders looking for ways to identify, recruit and manage relationships with marine dealers.

Purser and Chones together bring more than 40 years of marine industry experience to their new company.

"We're going to explore and utilize all avenues to help our builders increase market share and maintain profitability," Chones said in a statement. "Pairing a quality boatbuilder with a quality dealer is the first step. This is what we do."

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Live from Dealer Week

Yesterday’s live-streamed interviews included Malibu CEO Jack Springer; Ron Huibers, president of Volvo Penta of the Americas; and a virtual reality demo with Chaparral/Robalo.


Yesterday’s live-streamed interviews included Correct Craft CEO Bill Yeargin, who discussed market conditions; Stephanie Vatalaro, who talked about RBFF’s effort to get 60 million Americans boating and fishing; and Regal’s Duane Kuck, who with his sons described being part of a multigenerational boatbuilding business.