Active Interest Media’s marine group has named Michele J. Goldsmith as the new publisher of Soundings Trade Only.
Goldsmith has more than 25 years of manufacturing operations, sales and marketing experience, most recently as global marine segment director at Lippert Components.
“As we pass the baton off from Dean Waite, who was the driving force behind the successful advertising and marketing strategy of Soundings Trade Only, to Michele Goldsmith, we shepherd in a new era,” said Marine Group publisher and general manager Gary DeSanctis. “Michele’s energy, enthusiasm, intelligence and industry knowledge is going to be the cornerstone that will insure STO’s continued dominance in the marketplace.”
“I’m excited to take the reins from Dean Waite, who has built Soundings Trade Only into a must-read publication,” said Goldsmith. “My goal is to evolve STO, its digital assets and utilize AIM's vast agency and content-building resources to build the leading media platform for our marine ecosystem to collaboratively share its triumphs, challenges, innovations, brands, trends and more.”
Goldsmith serves on the National Marine Manufacturers Association board of directors, the NMMA Marine Accessories and Components Division, the Grow Boating board of directors and the planning committee for the International BoatBuilders’ Exhibition and Conference.
She is past chairwoman of the NMMA MACD board of directors, a past member of the NMMA’s executive board of directors and a past board member for the American Boat & Yacht Council.
Prior to her 2.5-years at Lippert Components, she spent six years with Mastervolt and Power Products LLC, most recently as key announce sales and global marketing manager.