The old saying goes, “If you want something done right, do it yourself.” That’s what Hector Claudio decided to do when he realized the need for an affordable pair of glass-lens polarized sunglasses.
A lifelong boater, the 42-year-old software developer has been wearing budget shades when he heads out on the waters off Richmond Hill, Ga., where he and his company are based.
“About four or five years ago, I went to buy my first Costas (Costa del Mar),” he told Trade Only Today. “I had sticker shock when I saw the prices. I said, ‘This doesn’t make sense.’”
While keeping his day job, he started to study the sunglass industry and saw the void between the bargain basement sunglasses with plastic lenses and the high-priced models with glass lenses. “Everyone was just following what Luxottica has,” he said, referring to the high-end sunglass company. “The markup is documented and people still feed into it.”
Self-funding his venture, Claudio started Every Day Boater in 2017 and has been “testing the waters” he said, with a line of three sunglasses plus accessories including hats.
“I’m going value conscious, budget conscious anglers,” Claudio said. “We’re focused on bringing quality and value to anyone needing a high-quality polarized lense.”
Every Day Boater only makes sunglasses with polarized glass lenses and designs its products in house. The lenses and frames are made in China. To keep things simple, every pair of Every Day Boater sunglasses has the same price, $100.
“I like simplicity and I want to be very focused,” said Claudio. “No matter the frame or lense, everything I design is a target sale price of $100.”
Initially, Every Day Boater is getting word out about the company by attending events like the Great Ogeechee Seafood Festival in Richmond Hill, putting product in stores at nearby Fort McAllister Marina and the Shellman Fish Camp in Townsend, Ga., and on the company’s website, everydayboater.com.
He’s not divulging sales figures, but Claudio said, “Any where we show up in person, we make money,” said Claudio. “I’m not getting rich tomorrow.” But he is making and selling affordable sunglasses.