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NMEA joins with retailer on DIY guide

Marine electronics retailer The GPS Store is teaming up with the National Marine Electronics Association.

Marine electronics retailer The GPS Store is teaming up with the National Marine Electronics Association to help make sure that boaters who purchase VHF radios have the information they need to ensure a proper do-it-yourself installation.

The GPS Store sells a range of VHF radio makes/models to customers across the country through its e-commerce website and catalog, as well as its Ocean Isle Beach, N.C., showroom.

Now every VHF radio shipped to customers, or purchased in their store, will include a copy of the NMEA’s newly published “DIY Guide to Quality VHF Installations.”

“Correct installation is critical to proper VHF radio performance and customer satisfaction,” The GPS Store sales manager Scott Heffernan said in a statement. “This booklet is a tool that will help our customers get it right the first time, so they can get out and enjoy themselves on the water. A properly working radio can also be a critical lifeline for boaters encountering anything from simply running out of fuel to a major emergency. In these situations, your life can literally depend on your radio. That’s why we’re putting one of these booklets in every VHF box that goes out the door.”

“It’s an undeniable trend that a growing number of boaters are installing radios, echosounders and other marine electronics themselves,” NMEA director Mark Reedenauer said.

“Providing information that can help these consumers properly install and operate these products is an important part of our mission. We’re pleased to have a major national retailer like The GPS Store help us with this effort and hope that other dealers and manufacturers will follow their lead and help us spread the word.”



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