The National Marine Manufacturers Association is the leading association representing the recreational boating industry in North America. NMMA member companies produce more than 80 percent of the boats, engines, trailers, accessories and gear used by boaters and anglers in the United States and Canada. The association is dedicated to industry growth through programs in public policy advocacy, market statistics and research, product quality assurance and promotion of the boating lifestyle.
A newly released section from its U.S. Recreational Boating Statistical Abstract shows record growth across these categories.
NMMA’s long-term vision is that recreational boating is the No. 1 leisure activity in North America.
NMMA’s Ellen Bradley breaks down the brand’s evolution (not revolution) and what’s on the horizon.
NMMA leveraging show investments with Discover Boating to create one consumer-facing brand