The National Marine Manufacturers Association is the leading association representing the recreational boating industry in North America. NMMA member companies produce more than 80 percent of the boats, engines, trailers, accessories and gear used by boaters and anglers in the United States and Canada. The association is dedicated to industry growth through programs in public policy advocacy, market statistics and research, product quality assurance and promotion of the boating lifestyle.
NMMA’s Ellen Bradley breaks down the brand’s evolution (not revolution) and what’s on the horizon.
NMMA’s long-term vision is that recreational boating is the No. 1 leisure activity in North America.
NMMA leveraging show investments with Discover Boating to create one consumer-facing brand
The firm is forecasting an uptick in production in the second half of 2021.
The trade association announces extensive cancellations to winter ’21 boat and sport show schedule.