The National Marine Manufacturers Association recently released its 2009 Recreational Boating Statistical Abstract, providing data that offers an in-depth look at the state of the industry.
Key findings from the NMMA's 2009 Recreational Boating Statistical Abstract include:
- An estimated $30.8 billion was generated in boating sales and services in 2009, a decrease of nine percent from 2008.
- In response to a weakened economy throughout 2009, the number of new boats sold decreased 19 percent to 572,500 units.
- New boat and motor sales totaled $8.5 billion in 2009, a 24 percent decrease from 2008.
- The traditional powerboat segment declined 24 percent in units to 153,550; retail sales were down 25 percent to $5.7 billion.
- Adult participation in recreational boating decreased 6 percent to an estimated 65.9 million in 2009 from 70 million in 2008.
- Total boat and engine exports of $1.8 billion and imports of $1.2 billion resulted in a trade surplus of $574 million, down 34 percent from the previous year (which had the largest trade surplus since the NMMA began collecting data in 1996).
"There's no question the declines in the U.S. and world economy in 2009 had a significant impact on new boat sales, however, our industry continues to find ways to position ourselves for future growth by adapting to the ever-changing economic landscape to help position our industry for growth in the coming years," NMMA president Thom Dammrich said in a statement.
"Despite the new-boat sales decreases we saw in 2009, there was strong participation, increases in sales at businesses that serve existing boaters and solid accessory sales - all indicators that boating is alive and well and boaters will continue to take to the water to enjoy the lifestyle even in trying economic times," he added.
Copies of the 2009 abstract can be ordered online here or by contacting NMMA fulfillment coordinator Chris Keil at (312) 946-6209 or firstname.lastname@example.org. To determine if your company's membership is in good standing, e-mail Bryan Welsh or call (312) 946-6276.