NMMA boat shows honored by trade group

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The International Association of Exhibitions and Events announced this week its Top Public Events for 2011, including three of the National Marine Manufacturers Association’s boat and sportshows.

The Progressive Insurance Louisville Boat, RV & Sportshow, Progressive Insurance Miami International Boat Show and Progressive Insurance Minneapolis Boat Show were honored in the Established Events category.

“We’re honored to receive IAEE’s prestigious award for three NMMA boat and sportshows. Instead of retrenching during the recession we looked for opportunities to make changes to adapt for today’s consumer, and it’s paying off,” NMMA executive vice president Ben Wold said in a statement. “This recognition is a testament to our mission to deliver exceptional consumer boating and outdoors events across the nation.”

Each year, thousands of business-to-consumer events take place. The association launched the recognition program in June to honor the best events around the world with two categories: Established Events and New Launches.

Among the criteria measured were event demographics, best practices, customer service initiatives, employee training and motivation, innovations in marketing and exhibitor and attendee support.

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