NMMA Bolsters its Marketing Department

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The National Marine Manufacturing Association have hired Alisdair Martin for a newly created sales and strategy vice president position and promoted two of its marketing and public relations staff members.

John-Michael Donahue will now serve as vice president of North American public affairs and Kelly Kaylor will be vice president of North American public relations and corporate ccommunications.

The three will work on the association’s focus on advocacy and its strategic plan to emphasize market expansion.

Martin, a boat show marketing veteran with more than 20 years of experience, most recently established TRMG, a platform that allowed marine brands across the country to get their digital marketing content and sales tools directly into the hands of boat show consumers.

In his new role, he will focus on the association’s integrated sales strategy — with a specific focus on the new digital platform, soon to be made available to the industry. He reports to Jennifer Thompson, senior vice president of boat and sports shows.

Donahue has been with NMMA since 2018 and now leads the association’s public affairs program focused on legislative and regulatory issues.

Kaylor, who joined in 2005, has been managing consumer public relations focused on Discover Boating’s impact, as well as boat shows. Both report to Ellen Bradley, senior vice president of marketing and communications.

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