The National Marine Manufacturers Association today announced the acquisition of the New England Boat Show from North America Expositions Company as part of a larger strategic repositioning of its boat show portfolio.
Specific terms of the sale were not disclosed.
The purchase of the New England Boat Show confirms the NMMA's belief in the long-term value of boat shows and its stance that shows in large, populated boating markets are most viable and will remain a successful and important part of the boating industry, the organization said in its release.
"The New England Boat Show is the dominant boating event in the region and presents enormous opportunities to bring qualified customers and sales to participating companies through NMMA's wealth of marketing resources," said Thom Dammrich, president of NMMA, in a statement.
NMMA will continue the longstanding partnership between the show and the Massachusetts Marine Trade Association.
The New England Boat Show, now in its 54th year, will run Feb. 20-28 at the Boston Convention & Exhibition Center, and will continue to be directed by longtime show manager Joe O'Neal. O'Neal has been with North American Expositions Company for 29 years and has managed the show for 25 years.
With its most recent purchase, NMMA now owns and produces 20 consumer boat shows annually throughout North America.