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NMMA Canada helps form Canadian Outdoor Recreation Roundtable


A group of Canadian outdoor industry associations, led by NMMA Canada, formed the Canadian Outdoor Recreation Roundtable. The NMMA reported in its daily Currents e-newsletter that the new association will “unite a wide range of Canada’s leading industry stakeholders behind policies and legislative reforms” to grow the outdoor economy.

The group will represent thousands of businesses that manufacture and market vehicles, equipment, gear, apparel and services for the Canadian market. Conservative estimates say Canada’s outdoor economy produces $24.6 billion in economic activity for the country each year, generating an estimated 472,713 direct jobs, $7.1 billion in taxes and $52.1 billion in total revenues.

“Protecting, promoting and enhancing recreational experiences on Canada’s public lands and waterways are the core values for those of us who work in the outdoor recreation industry,” said Sara Anghel, president of NMMA in Currents.

The new group said its goals include:

  • Ensure the primary drivers of the outdoor recreation economy across Canada are recognized
  • Foster federal collaboration that will enable the outdoor recreation economy to reach its full potential
  • Remove barriers that prevent private investment in public lands and waters to improve conservation and access for outdoor enthusiasts
  • Work with all levels of government to ensure recreational access and quality visitor experiences are prioritized
  • Promote sound conservation practices, as Canada’s outdoor recreation economy is dependent upon responsible and sustained of public lands and waters

The group’s trade associations include:

  • National Marine Manufacturers Association Canada
  • Canadian Council of Snowmobile Organizations
  • Canadian Off-Highway Vehicle Distributors Council
  • Canadian Camping and RV Council
  • Canadian Recreational Vehicle Association
  • Canadian Shooting Sports Association
  • Canadian Ski Council
  • Canadian Sportfishing Industry Association (and Canadian National Sportfishing Foundation
  • International Snowmobile Manufacturers Association
  • Fur Institute of Canada
  • Motorcycle and Moped Industry Council
  • Recreation Vehicle Dealers Association
  • Safari Club International



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