NMMA Canada releases 2015 sales abstract

The Canadian arm of the NMMA released its annual Canadian Recreational Boating Statistical Abstract for 2015.

The Canadian arm of the National Marine Manufacturers Association released its annual Canadian Recreational Boating Statistical Abstract for 2015 and said it shows the industry remains steady as sales increase in certain categories and boater participation rises.

The NMMA reports that retail sales of new boats and engines reached $2.1 billion in Canada last year, a 3.8 percent increase from 2014, and that used-boat sales totaled $1.06 billion.

Personal watercraft, including brands such as Jet Ski, SeaDoo and WaveRunner, had a sales surge in 2015, with unit sales of new PWC jumping 10 percent from 2014. The used category also saw a strong increase, rising 7 percent.

Canadians’ participation in recreational boating has remained stable, at 43 percent of the adult population, up from 35 percent in 2011-12, the last time it was recorded.

“The data confirm that recreational boating remains a significant part of the Canadian economy, delivering more than $3 billion in new and pre-owned retail sales while providing us with insights on how we can continue to grow as an industry,” NMMA Canada executive director Sara Anghel said in a statement.

“Pre-owned boats and personal watercraft tend to be points of entry for new boaters, and with sales of these categories seeing healthy increases alongside rising boater participation, this signals that boating continues to be an attractive recreational activity to Canadians,” Anghel said.


The Calm Before the Storm?

Although key measures continued on an upward trajectory and unemployment numbers have fallen, the overall outlook for 2020 remains volatile.