NMMA Canada releases annual sales abstract

Retail sales of new boats and outboard engines in Canada totaled $2 billion last year — a 2 percent decrease from the previous year — and used-boat sales also fell 2 percent.

Mirroring a U.S. trend, aluminum pontoon outboard sales increased 12 percent, accounting for 27 percent of all metal outboard boats sold in 2013. Inflatable boats had a sales increase of 8 percent.

The data come from the National Marine Manufacturers Association’s 2013 Canadian Recreational Boating Statistical Abstract, which offers an in-depth look at the recreational boating industry.

The NMMA said an estimated 15 million Canadian adults, equating to 44 percent of the population, went boating last year.

“The 2013 Recreational Boating Statistical Abstract is a comprehensive summary of statistics on the Canadian recreational boating industry, providing an unparalleled resource for industry stakeholders,” NMMA Canada executive director and VP of government relations Sara Anghel said in a statement. “The abstract provides the industry with one common set of numbers to reference when assessing the Canadian recreational marine market. It is an invaluable tool for our industry in understanding the economics of boating and getting a comprehensive look at how all segments of our industry are faring.”

Containing the most current market facts and figures available, the abstract presents charts and graphs on sales, participation, the retail market, imports/exports and the used-boat market, the NMMA said. The data, which cover 2009 through 2013, are analyzed by market segment, region and province, enabling businesses to identify regional and segment trends.

One free copy of the abstract will be available this week to all NMMA members, both Canadian and American, to download.


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