Skip to main content

NMMA Confirms Industry Growth

NMMA _Presentation-LEAD

The National Marine Manufacturers Association’s virtual State of the Boating Industry address yesterday featured an overview of the marine market and the presentation of awards.

NMMA president Frank Hugelmeyer announced that the boating industry grew 12 percent during the last year, with more than 300,000 new boats sold and 100,000 first-time buyers accounting for a 13-year high in sales.

Hugelmeyer said the marine sector accounts for $778 billion in gross economic output, supports 5.2 million jobs, and that the boating/fishing segment is a $170 billion contributor to the outdoor-recreation economy.

NMMA New Boat Sales-2

“The boating industry has been extremely fortunate,” he said. “For the most part, the wind has been at our back.”

As part of the program, NMMA presented the Alan J. Freedman Memorial Leadership Award to Will Keene, owner of Massachusetts-based Edson International. The award recognizes individuals who make outstanding contributions to the marine accessories segment through leadership, creativity and personal motivation.

In addition, 58 boat and engine manufacturers were recognized with Marine Industry Customer Satisfaction Index awards. Recipients had achieved a rating of 90 percent or higher during the last year by customers who purchased a new boat or engine.

Click here for more.

NMMA_Boat Buyers-3

“Consumer expectations of products and services are dramatically increasing across all industries,” said Robert Newsome, NMMA senior vice president of operations. “In recreational boating, we collectively continue to enhance our brand, product and dealer experiences to provide exceptional customer service and quality products.”

The session included an update on boating and fishing participation and retention, and plans for the Get On Board campaign, from Stephanie Vatalaro, senior vice president of marketing and communications for the Recreational Boating and Fishing Foundation.

Click here for a recording of yesterday’s proceedings.

Related

FUTURE-ANGLERS

FAF Brings New Anglers into the Fold

The nonprofit organization will leverage Giving Tuesday on Nov. 29 to raise funds for its grassroots fishing and boating participation efforts.

1_NAOS.YACHTS.EXPANDS

Naos Yachts Plans New Offices

The San Francisco Bay area location will expand the dealer’s midcoast footprint and help grow its Groupe Beneteau, Lagoon, Neel, CNB Yachts, Four Winns and Wellcraft brands.

1_THANKSGIVING

Trade Only Today Returns Monday

The e-newsletter will not publish Thursday, Nov. 24, and Friday, Nov. 25, in observance of the Thanksgiving holiday.

CORRECT-CRAFT-ORPHANAGE

Correct Craft Gives Back

Employees spent a day serving at the Florida United Methodist Children’s Home, impacting more than 500 kids in need.

1_GH.ELECTRIC.HOIST

GH Motion Launches All-Electric Lift

The GH70e mobile boat lift is powered by a modular solar/battery system and has a 65-ton capacity.

1_PULSE.PING

Dealers: Are You in Compliance?

A new FTC Safeguards Rule designed to protect consumers’ personal information goes into effect Dec. 9 — are you prepared?

1_NMMA-CANADA

NMMA Canada President Steps Down

NMMA Canada president Sara Anghel is leaving the recreational boating trade group after nearly 15 years of service.

1_DEALER.OUTLOOK

Ohio Ordered To Get Serious About Algae

Many are applauding a judge’s proposed consent decree that will serve as a roadmap to address western Lake Erie’s chronic algal blooms.