NMMA defends Growing Boating decision in letter

Author:
Updated:
Original:

In an open letter to the industry, the National Marine Manufacturers Association defended its decision to redirect Grow Boating funds back to manufacturers and dealers rather than continue a national advertising campaign.

The decision was made recently because of a decrease in available funds, which would be insufficient for an effective campaign.

With sales of new boats and engines down 25 percent this year, the funds available to Grow Boating through the engine assessment were expected to be reduced to $7 million or $7.5 million for 2009 — well below the $12 million NMMA averaged annually during the first three years of the program.

“NMMA members concluded that if we couldn’t produce an effective national advertising campaign, then they and their dealers were better positioned to use the reduced assessment funds for their individual marketing efforts,” NMMA president Thom Dammrich said in the letter.

“This would better enable each manufacturer and its dealer network to move people from shopping to purchase as opposed to the scaled-back Grow Boating advertising campaign. And so the decision was made to redirect 85 percent of the Grow Boating assessments paid by boatbuilders back to the boatbuilders for use to assist dealers,” he added.

Click here for the full text of the letter.

Related

PressureMate Introduces On-Board Pressure Washer

The 12-volt system has a patent-pending plunger design that produces 600 psi of pressure.

ABYC Introduces Entry-Level Certification

The Marine Service Technology program now includes a year-end exam to help launch students into marine-industry careers.

IBEX Calls for Innovation Award Entries

The NMMA-managed program is accepting new-product submissions through Aug. 13.

Pocket Yacht Opens in N.C.

The Cutwater and Ranger Tugs dealer opened in New Bern, its third East Coast location.

Trawlerfest Scheduled for Newport

Passagemaker magazine’s signature event runs Aug. 24-28 at Newport Shipyard in Rhode Island.

Our Most Critical Federal Program Needs Your Support

The Sport Fish Restoration and Boating Trust Fund is up for renewal. Ask Congress to support its reauthorization.

KVH Introduces TracPhone LTE-1

The new communications system provides connectivity up to 20 miles offshore in more than 150 countries.