Skip to main content
Updated:
Original:

NMMA defends Growing Boating decision in letter

In an open letter to the industry, the National Marine Manufacturers Association defended its decision to redirect Grow Boating funds back to manufacturers and dealers rather than continue a national advertising campaign.

The decision was made recently because of a decrease in available funds, which would be insufficient for an effective campaign.

With sales of new boats and engines down 25 percent this year, the funds available to Grow Boating through the engine assessment were expected to be reduced to $7 million or $7.5 million for 2009 — well below the $12 million NMMA averaged annually during the first three years of the program.

“NMMA members concluded that if we couldn’t produce an effective national advertising campaign, then they and their dealers were better positioned to use the reduced assessment funds for their individual marketing efforts,” NMMA president Thom Dammrich said in the letter.

“This would better enable each manufacturer and its dealer network to move people from shopping to purchase as opposed to the scaled-back Grow Boating advertising campaign. And so the decision was made to redirect 85 percent of the Grow Boating assessments paid by boatbuilders back to the boatbuilders for use to assist dealers,” he added.

Click here for the full text of the letter.

Related

AIM Marine Group Hosts Meet the Editors Event

More than a dozen editors from Active Interest Media’s Marine Group participated in the day-long, information-sharing event.

Fairline Makes Leadership Appointments

The British luxury boatbuilder founded plans to chart its course for the future with a new CEO and the return of Derek Carter as chairman.

Battle on the Great Lakes Rages On

The Icebreaker Wind Turbine Development faces strong headwinds from boating and fishing groups.

Limestone Boat Co. Expands Dealer Network

The company adds four new dealers to its roster, with three to represent Aquasport Boats.

NMEA Announces ‘22 Training Course Schedule

For next year, marine training courses will be offered as virtual and in-person sessions for basic marine electronics installers, and in-person only for advanced installers.

GM Invests $150M in Electric Boat Start-Up

General Motors has acquired a 25-percent stake in Pure Watercraft, a Seattle-based e-propulsion outfit.

Patrick Acquires Marine and RV Seating Maker

The Elkhart, Ind.-based component manufacturer finalized its purchase of Williamsburg Marine and Williamsburg Furniture.