The recreational boating industry will recognize two leaders this year with the National Marine Manufacturers Association’s highest honor when they are inducted into the NMMA Hall of Fame.
Bob Long, CEO and owner of JRL Ventures Inc. and Marine Concepts, and Dusty McCoy, chairman and CEO of Brunswick Corp., will be recognized for career achievements and contributions to the industry.
The awards will be formally presented on Sept. 15 during the Industry Breakfast at the 25th annual International BoatBuilders’ Exhibition & Conference at the Kentucky Exposition Center in Louisville.
The NMMA Hall of Fame was established in 1988 and recognizes people who have made or continue to generate substantial and lasting contributions to the advancement of the industry.
"As two leaders with unwavering dedication to the marine industry who’ve made extraordinary contributions to recreational boating, we are honored to celebrate Bob and Dusty and add them both to the distinguished list of NMMA Hall of Fame inductees that includes such pioneers as Chris Smith, Charles Chapman, Carl Kiekhaefer and Ralph Evinrude and such contemporaries as Ham Hamberger, Leon Slikkers, Phil Dyskow and Ralph Meloon,” NMMA president Thom Dammrich said in a statement.
Long has spent 45 years in the marine industry and his success and perseverance to excellence are evident throughout his career, including time spent at the helm of Starcraft and Crestliner, a 17-year reign at Wellcraft Marine and 21 years as owner/CEO of JRL Ventures Inc./Marine Concepts.
A longtime NMMA member, Long assisted in the formation of the trade group in 1979 and sat on its board for six years.
McCoy undertook the formation and direction of the Brunswick Boat Group, a new division when it was developed in 2000. Under his leadership, the fledgling Boat Group assembled a headquarters staff and capabilities, developed and refined market strategies and set about a series of changes in the development, manufacture and marketing of its boats — stressing quality, efficiency, innovation and customer satisfaction — values that still drive those efforts today at Brunswick.
He emerged as an active and persuasive spokesman and advocate for the industry.