NMMA hands out CSI awards

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The National Marine Manufacturers Association has recognized 73 boat and engine manufacturers with its 2008 Marine Industry CSI Awards.

Recipients will be formally acknowledged during the annual industry awards breakfast at the 2008 International BoatBuilders’ Exhibition and Conference, taking place Oct. 6-8 at the Miami Beach Convention Center.

The Marine Industry CSI Awards program honors participating companies actively measuring customer satisfaction to pursue continuous improvement. Award recipients achieved and maintained an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the last year, based on information provided by consumers purchasing a new boat or engine during the period between April 1, 2007 and March 31, 2008.

Participating manufacturers must survey all new boat buyers during this period. For this reporting period, more than 66,000 consumer responses were collected.

“As manufacturers focus more and more on the key components that drive consumer satisfaction, retention, sales, and market share, access to robust consumer data is paramount,” says Terry Leitz, NMMA director of CSI Programs, in a statement. “I congratulate the 2008 award recipients on their efforts to truly drive our industry forward.”

NMMA launched its CSI program in 2001 to provide boat and engine manufacturers with an independently measured, cost-effective tool to help improve customer satisfaction in the boating industry.

Since the program’s inception, more than 500,000 surveys have been sent out to new boat and engine customers, allowing participating manufacturer companies to monitor customer satisfaction on an ongoing basis, and to benchmark themselves against the industry and their competitors.

The program has 110 boat and engine brands participating.

For information on CSI Award recipients, or to get involved with the CSI program, contact Leitz at (312) 946-6212; tleitz@nmma.org.

For a complete list of 2008 award recipients, visit: www.nmma.org.

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