NMMA hands out CSI awards - Trade Only Today

NMMA hands out CSI awards

The National Marine Manufacturers Association announced 46 recipients of the 2015 Marine Industry Customer Satisfaction Index Awards.
Author:
Publish date:

The National Marine Manufacturers Association announced 46 recipients of the 2015 Marine Industry Customer Satisfaction Index Awards during the Miami International Boat Show.

Recipients achieved and maintained an independently measured standard of excellence of 90 percent or higher in customer satisfaction during the past program year.

Starting this year, the program year will follow the calendar year, with the annual award announcement held during the Miami show. The 2015 announcement also introduces jetboats as a new category for recognition.

Participating manufacturers must survey all new-boat buyers during the period. For this reporting period, the program surveyed nearly 67,000 customers.

“Measuring our customer’s satisfaction lets us know more about what they are thinking, what they are saying, and allows us to learn and adapt, ultimately reaching a point where we have truly earned their praise,” NMMA vice president of engineering standards Robert Newsome said in a statement. “We congratulate these 46 manufacturers for their commitment to their customers and creating exceptional boat ownership experiences.”

Click here for the full list.

Related

And the Wait for New Boats Goes On

Ninety-five percent of marine dealers say they waited at least a month to get new-boat orders filled in August, and 35 percent say they experienced lead times of more than three months.

Consumer confidence at record highs

The economic indicator that Navico CEO Leif Ottosson watches first and foremost is consumer confidence, and The Conference Board’s measure of the American consumer’s mood delivered good news to Navico and the rest of the recreational marine industry at the end of August.