NMMA hands out customer satisfaction awards

The National Marine Manufacturers Association announced the recipients of the 2017 Marine Industry Customer Satisfaction Index Awards, honoring 1,282 boat dealers for customer satisfaction and 951 for customer service.

For the second year, the NMMA used data collected through the marine industry CSI program to recognize dealers that actively measure customer satisfaction and pursue continuous improvement to better serve customers.

The dealer recipients achieved an independently measured standard of 90 percent or higher in customer satisfaction during the program year.

Data is collected as part of a survey among customers who purchased a new boat or engine in 2017.

For this reporting period, the program surveyed more than 140,000 customers.

“Boat dealers are the direct line between the customer and the manufacturer, playing an essential role in the boat ownership experience and fostering customer satisfaction,” Robert Newsome, NMMA engineering standards and membership vice president, said in a statement.

“The 2017 boat dealer CSI award recipients excel at serving boaters with a commitment to superior sales and service,” Newsome said. “We thank the dealers for their dedication to their customers, ensuring that today’s boaters remain lifelong boaters.”

Click here for the complete list of recipients.