NMMA hands out customer satisfaction awards

Publish date:

The National Marine Manufacturers Association announced the recipients of the 2017 Marine Industry Customer Satisfaction Index Awards, honoring 1,282 boat dealers for customer satisfaction and 951 for customer service.

For the second year, the NMMA used data collected through the marine industry CSI program to recognize dealers that actively measure customer satisfaction and pursue continuous improvement to better serve customers.

The dealer recipients achieved an independently measured standard of 90 percent or higher in customer satisfaction during the program year.

Data is collected as part of a survey among customers who purchased a new boat or engine in 2017.

For this reporting period, the program surveyed more than 140,000 customers.

“Boat dealers are the direct line between the customer and the manufacturer, playing an essential role in the boat ownership experience and fostering customer satisfaction,” Robert Newsome, NMMA engineering standards and membership vice president, said in a statement.

“The 2017 boat dealer CSI award recipients excel at serving boaters with a commitment to superior sales and service,” Newsome said. “We thank the dealers for their dedication to their customers, ensuring that today’s boaters remain lifelong boaters.”

Click here for the complete list of recipients.


Lowrance Unveils New Sonar and Fishfinder Series

The ActiveTarget Live Sonar views show high-resolution images of fish movements in real time and in greater detail.

Oyster Looks to Expand its Workforce

The U.K. builder continues its recruiting drive for both experienced craftsmen and apprentices.

Finance Provider Goes Digital

Elite Recreational Finance has debuted a new tool to help dealers secure financing and close transactions remotely.

Quick Hits: December 4, 2020

SF Marina rebuilds New England marina; and BoatUS launches recast and recycle contest.

Fusion Unveils Wake Tower Speakers to Premium Signature Series 3 Collection

The new wake speakers are the first to feature five-color LED lighting.

Boot Düsseldorf 2021 Postponed Until Late April

With Covid-19 numbers remaining high across the EU, organizers say the event cannot be held in January.

Galati Goes Virtual

The yacht dealer has unveiled a virtual shopping tool that will help match customers with vessels as most boat shows are cancelled or moved online in the pandemic.

Quick Hits: December 3, 2020

Walter Meloon inducted into Wakeboarding Hall of Fame, and AMI announces virtual conference.