NMMA Hires Marketing VP

NMMA VP Marketing Kevin M. Williams

The National Marine Manufacturers Association announced it hired Kevin M. Williams as vice president of marketing, a new position created to support the association’s strategic plan to expand the market for recreational boating.

Williams will oversee the Discover Boating campaign and the integration of the brand with boat shows. He’ll manage NMMA’s advertising, digital marketing, consumer content and social media, and creative. Williams reports to Ellen Bradley, senior vice president of marketing and communications and chief brand officer.

“Kevin’s experience and leadership in multicultural marketing and diversity and inclusion will help recreational boating meet the ever-evolving needs of our consumers and position us for the future,” Bradley said in a statement.

Williams has more than 25 years of marketing experience, most recently as co-founder of Fortitude Interactive, a marketing technology consulting firm. He previously was head of multicultural marketing and diversity and inclusion initiatives for BMW of North America. Williams is based in Chicago.

“I'm honored to have been chosen by NMMA to lead the development of innovative marketing strategies and campaigns designed to reach, engage, excite and introduce the next generation of outdoor enthusiasts to the boating lifestyle,” Williams said.


Yamaha Rightwaters To Launch Trash Interceptor

Developed in conjunction with the FAMU-FSU College of Engineering, the device is designed to remove debris from waterways before it reaches the ocean.

Vessel Vanguard Releases Latest Management Platforms

The company upgraded the features, functionality and security of its suite of maintenance management programs.

Cox Marine Appoints COO

Gavin Wesson will oversee the continued development of the company’s diesel outboard.

Netherlands Eases Covid Measures as Metstrade Approaches

The moves by the Dutch government open up travel prior to the show, which is scheduled for Nov. 16-18 at RAI Amsterdam.

Coming to America

Swedish electric boat builder X Shore has established a North American sales office in Newport, R.I.

Registration Opens for ABYC Standards Week

Scheduled for Jan. 10-14, the conference includes sessions to review current and new standards, the group’s annual meeting and the Marine Law Symposium.

New Initiatives To Push Boating Safety

The Marine Industries Association of Southwest Florida and Discover Boating are promoting on-water safety, one in a digital format and and one analog.